Cricket East

Why Cricket East

A wide range of sponsorship opportunities available across both our Performance Pathways and through our Community Work
Raise awareness of your company across the large area Cricket East covers throughout Bedfordshire and Huntingdonshire
Support the work we do across our diverse communities using cricket as a vehicle for social cohesion
Cricket East Default location
Bedfordshire and Huntingdonshire
Bedford Bedfordshire
United Kingdom
Bedfordshire GB

About us:

Cricket East

Cricket East is a collaborative organisation responsible for delivering the England & Wales Cricket Board’s (ECB) participation & growth activities and supporting recreational cricket as well as the performance pathway programmes across Bedfordshire and Huntingdonshire, creating links between schools, clubs, leagues and the community.

Why Sponsor Us? 

Cricket East is keen to explore new opportunities to be able to expand and enhance the work we do both across our communities as well as some of the pathway initiatives we currently run. Sponsorship is a source of revenue to be able to support the sustainability of some of these projects and helps to keep the overall costs down. The generosity of local individuals & businesses to provide additional funding helps us to run as efficiently as possible across all aspects of what we do across Bedfordshire and Huntingdonshire. 

Cricket East has a flexible approach to sponsorship, with perks ranging from but are not limited to:

- Logo & link on social media posts and websites pages

-  Physical advertisement on Cricket East assets where appropriate

- Opportunities to advertise at various events

- A wide range of captive audiences through the work we do throughout the two counties

- Invites to Cricket East events where appropriate


Affiliated to the ECB, Cricket East’s goal is to support the sustainable future of cricket by increasing the opportunities and enhancing the experience of everyone involved in the game across the East.

We have 19 age groups across our Performance Pathway from Under 10 to U18 Boys and U11 to U18 Girls

Cricket East also has a boys Emerging Player Pathway offering high performance training to boys from within both the Bedfordshire and Huntingdonshire pathway programmes. 


Cricket East's collective vision is to lead and influence the development of the game in our communities through our leagues, with clubs and or teams in both traditional and non traditional environments.

Our role within those settings is to enthuse, enhance and excite using cricket as a vehicle to inspire and influence whilst ensuring we make cricket accessible, inclusive and diverse bringing together people from all backgrounds regardless of age, gender, race or religion.

Ultimately our goal is to create opportunities, unite our communities, and strive to grow the game for all so that more people can say that cricket is the game for me.


Cricket East was set up in 2017 as a way of collaborating County Boards to share best practise, resources, and work smartly across the county borders of Bedfordshire and Huntingdonshire across our Participation and Growth and Performance Pathways. 

It was a pilot encouraged and embraced by the ECB, and since then has grown from strength to strength to where we are today. Cricket East recently sat down with the ECB and presented our County Wide Strategic plan for the next four years linked in with the ECB's inspiring Generations strategy - and we are excited about delivering that plan with the ECB's support. 

For more information on everything we do please visit 

Club exposure:

Media reach - total annual impressions: ( 472,940 )


Membership size: 
1,000 - 5,000


Number of Players: 
100 - 500
Youth (19)
Age Band: 
All Working Age Adults
Under 18
5 - 11
12 - 18
19 – 24
25 – 34
35 – 44
45 – 54
55 – 64
Social demographics: 
B - Middle class
C1 - Lower middle class
C2 - Skilled working class
D - Working class
E - Those at lowest level of subsistence


No Facilities