Results

“We won our first client within two weeks of signing up with SNAP through the communication to club members about our sponsorship deal. Today we banked that same client an 18% net return on his first investment – he is very happy! We have a pipeline of £2m of new Private Client funds from activities undertaken since 1st September – 50% of which is attributable to SNAP through the good PR and direct introductions we are generating together.”

How was this achieved?

Objectives

• Evaluation & Measurement Metric:
• Raising brand awareness
• Bringing potential clients into their new offices
• Building strong links with professional referrers, e.g. lawyers, financial advisors
• Entertaining existing clients

Evaluation and Measurement metric

• Branding: Club balcony, pitch side banner and programme advert with exposure to 1300 members and 400 supporters to 1st XV home games.
• Sampling: Volunteer of the month and man of the match club awards.
• Networking: Team Guildford Business Club networking group.

The Sponsorship deal

• Sponsorship of Guildford Rugby Club balcony, pitch Side and programme advert.
• 6 activations throughout the year managed by SNAP.

Benefits

• Gained significant brand exposure throughout the rugby season with excellent balcony, pitch side and non-playing time visibility of banners and programme adverts.
• A series of communication methods throughout the club membership.
• Gained sponsorship
• Rebate system in place