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“We won our first client within two weeks of signing up with SNAP through the communication to club members about our sponsorship deal. Today we banked that same client an 18% net return on his first investment – he is very happy! We have a pipeline of £2m of new Private Client funds from activities undertaken since 1st September – 50% of which is attributable to SNAP through the good PR and direct introductions we are generating together.”

How was this achieved?


  • Evaluation & Measurement Metric:
  • Raising brand awareness
  • Bringing potential clients into their new offices
  • Building strong links with professional referrers, e.g. lawyers, financial advisors
  • Entertaining existing clients

Evaluation and Measurement metric

  • Branding: Club balcony, pitch side banner and programme advert with exposure to 1300 members and 400 supporters to 1st XV home games.
  • Sampling: Volunteer of the month and man of the match club awards.
  • Networking: Team Guildford Business Club networking group.

The Sponsorship deal

  • Sponsorship of Guildford Rugby Club balcony, pitch Side and programme advert.
  • 6 activations throughout the year managed by SNAP.


  • Gained significant brand exposure throughout the rugby season with excellent balcony, pitch side and non-playing time visibility of banners and programme adverts.
  • A series of communication methods throughout the club membership.
  • Gained sponsorship
  • Rebate system in place