AJ Coaching

Why AJ Coaching

Company logo and link on social media posts and website’s sponsors’ page.
Physical advertisement on club assets.
Opportunity to advertise at club events and Invitation to club events.
AJ Coaching Default location
Lower Morden Lane Morden, SM4
Morden Surrey SM4 4SF
United Kingdom
Surrey GB

About us:

We are a thriving grassroots club at the heart of the local community in Merton. • Family friendly, major focus on youth development, boys and girls aged 5-14. • We are an expanding club with ambitious growth plans. A wide range of sponsorship packages available.


As a successful, self-financing club, AJ Coaching Cricket Academy is ready to ensure the future sustainability of the club and the ability to provide opportunities to play cricket for all ages and abilities for many years to come. Being part of the Surrey Junior Cricket Championship and affiliated with Surrey Cricket Foundation, this means your marketing investment can be focussed to maximise value to your business. Matches across London and Surrey and on our local ground, means that your brand will have excellent regional exposure. The club has a flexible approach to sponsorship:

  1. Company logo and link on social media posts and website’s sponsors’ page.
  2. Physical advertisement on club assets
  3. Opportunity to advertise at club events
  4.  Invites to club events

Both Morden Cricket Club and AJ Coaching Cricket Academy is based in Morden Park, which is extremely popular and very well attended for many social and family functions. The pavilion and nets are a prominent feature and are ideally situated for exposure and will be seen by a wide demographic every day. Whilst we are a small community club, we are committed to giving you and your company maximum exposure.



With over 300 members, AJ Coaching Academy runs all season cricket sessions, camps and one to one coaching. The club has competed in extensive league fixtures at the highest level and has won two age groups within the local NEC league every year since 2017. Friendly fixtures are also arranged. A number of players have represented Surrey County. The club provides a healthy and progressive youth development environment supported by top quality professional coaching.

Both AJ Coaching Cricket Academy and Morden Cricket Club have formed a strategic alliance to enable both parties to grow and flourish going forward. Established in 1891, Morden Cricket Club is based on Lower Morden Lane and matches are played in the picturesque setting of Morden Park. By having AJ Academy based at Morden Park sports ground and working closely with Morden Cricket Club, it will not only give our junior cricketers a permanent base but it also creates opportunities for them to progress into senior cricket. We are in the process of installing outdoor cricket nets.



AJ Coaching Cricket Academy is led by Founder and Director, Ali Jaffer who played first class cricket for Karachi in Pakistan. Founded in 2010 Ali and his team of coaches provide personalised attention to the children. A contrast to bigger clubs in the area where children can get lost in the crowed and never play competitive cricket, Ali’s passion stems from the belief that cricket is for everyone regardless of ability. The ethos is focused on building core skills in all disciplines of the game. The sessions are designed to be fun but focussed.

Club exposure:

Media reach - total annual impressions: ( 10,000 )


Membership size: 
250 - 500
Average weekly attendance: 
50 - 250
Number of Pitches: 
1 - 2


Number of Players: 
100 - 500
Youth (10)


Car Park
Catering Facilities - Internal
Changing Rooms - Female
Changing Rooms - Male
Changing Rooms - Officials
Connectivity (wifi)
Disabled access
Gated Entrance
Own Ground - Leasehold
Pitch Side Hoarding
Players Room
Roadside Signage
Tea / Dining Room
Venue Hire