Leicestershire Rugby Union

Why Leicestershire Rugby Union

Leicestershire have a strong heritage in players and continue to create a strong future with winning mens and ladies teams each reaching county finals at Twickenham in recent years
Our kids festivals have over 2000 participants across 3 to 5 weekends throughout the season
We are a progressive, digitally enhanced union with a diverse member base that cover Leicestershire and far beyond
Leicestershire Rugby Union Default location
47 Highmeres Rd
Leicester Leicestershire LE4 9LZ
United Kingdom
Leicestershire GB

About us:

Who are we?

We are Leicestershire Rugby Union, the constituent body for Leicestershire and Rutland.  We serve 35 clubs in Leicestershire providing rugby union from the ages of 4 years to 74 years. and some 10,000 active players. We not only provide support, funding and advice, but also run competitions which culminate in the finales and highlights of the season in Leicestershire and Rutland.

Why sponsor us? 

We can provide your business with a wide reaching audience and a diverse demographic with county sides from the age of 15 years for girls and 16 years for boys, right through to adult.

Both our mens and ladies teams have won County Championship finals at Twickenham in recent years with the mens team being the current reigning champions.  Check out our cover photo!

We hold county competitions and festivals every season and host our county colts and senior men's finals at Welford Road each year which includes an awards ceremony to recognise hard working volunteers from across the game.

Leicestershire Rugby Union host a series of childrens festivals where we can see over 2000 children playing and their parents, grandparents and friends all coming along to watch and support.

Within Leicestershire we support our clubs in helping themselves, to help each other. We foster the ideal of 'rugby family' in every way


Rugby union has been hit hard by the pandemic and one of the last sports to be allowed back playing after a season of interrupted play. But we are resilient and the family hold strong. We are witnessing both returning players and new ones to the game which is fantastic. And England Rugby have worked hard to devise variations of the game to ensure people keep playing and socialising the best they can. During this time we have seen clubs really work hard to keep the morale of players and members up with many also taking part in charitable challenges and raising significant amounts of money for deserving causes. 

Leicestershire Rugby Union always do their best to support these clubs and use the power of the social media followers we have to share their good news, but we want to do more.


We have a variety of opportunities available but would also be very happy to consider an overall sponsor for all events and teams. Talk to us! 

We have an established social media following and a good website, and we want to grow that further by streaming more county matches and shouting from the rooftops about how good we are. We develop a high standard of players who have gone on to become very well known and in the history books. 

If we can collaborate with a like minded sponsor who can help us with shouting more about what we are good at, then we can create a partnership which enables us to become self funding and provide you with great exposure across the county and beyond. 
Our county sides play against other counties (or CB's) and as previously mentioned, can have the opportunity to play at Twickenham if they reach the finals. 

In 2019 we live streamed our County Cup finals at Welford Rd and had viewers from all over the world watching.

Additionally, we are looking at potentially selling county supporters clothing, which would provide a further opportunity to create a revenue stream. 


Leicestershire Rugby Union was established in 1893 in a pub in Leicester City Centre. That pub is now a clubhouse for one of our teams. We have some very well known players on the International circuit who are Leicestershire through and through. Martin Johnson, Dan Cole, Manu Tuilagi, Peter Wheeler and Dean Richards to name only a few. One thing that always stand out, is that these players never forget their grassroots clubs and can often be found handing out awards at end of season celebrations or simply coming down and watching local games. And its not unusual to see them at their local club with their children cheering them on.

A full and detailed history of the LRU can be found on our website. 


Club exposure:

Media reach - total annual impressions: ( 210,000 )
Internet / website

Club information

Club Type: 
Club Colours: 
Burgundy and Gold
Membership size: 
over 10,000


Number of Players: 
Senior (2)
Youth (2)
Youth (2)
Senior (1)
Age Band: 
All Working Age Adults
Under 18
Social demographics: 
A - Upper middle class
B - Middle class
C1 - Lower middle class
C2 - Skilled working class
D - Working class