Why West Auckland Town FC
West Auckland Town Football Club
Hello and welcome to the official SNAP Sponsorship profile of West Auckland Town Football Club! We believe that sponsorship of our club will deliver value based on a marketing investment for financial return, CSR (Corporate Social Responsibility) or for the love of the club. Whatever your motivation is please find out more below. Thank you for your time and consideration!
Why Sponsor Us?
Audience: West Auckland Town FC boasts a growing membership in excess of 50. Through our in-person marketing footprint we can provide your business with the opportunity to build brand-loyalty within the Berkshire area.
Digital: West Auckland Town FC boasts circa 50,000 media impressions annual across our digital channels, providing extensive reach and awareness for any of our partners. The club has a flexible approach to sponsorship, with perks ranging from but are not limited to:
- Logo & link on social media posts and websites pages
- Physical advertisement on club assets, providing exposure to individuals annually and building loyalty with our 50+ members.
- Opportunities to advertise at club events to an audience wider than our membership base
- Captive audience of club members for exclusive business promotions, driving top-line sales
- CSR Opportunities through our involvement with our local charity partners
Please notify the club should you wish to connect with any of our sponsorship opportunities. Should there be any packages that are not currently present on our profile please contact our page or a club representative.
The Club Today
Throughout the club, West Auckland Town FC’s ideals reflect our sports core values of Teamwork, Respect, Enjoyment, Discipline and Sportsmanship. Recent market research has overwhelmingly shown that the club comes across as being warm and friendly, providing good quality playing opportunities within sport for all. Whilst we are ambitious, we also have a strong family ethos, derived from a commitment to youth sport for all age groups within our community. All this is underwritten by a diverse sponsor base, at a variety of different levels, which aids the club’s financial stability and adds value to our audience.
With membership and crowd attendances rising we have ambitious plans to continue to develop the infrastructure at the club. Naturally, we want to support our sponsors and build them into our club on a strategic level, allowing any partner to benefit from our ever-improving facilities, expanding audience and our community engagement processes.
The club was founded as "West Auckland F.C." in 1893 and initially played in the Wear Valley League (1896–1900), South Durham Alliance (1900–05) and Mid Durham League (1905–08). In 1908 the club joined the Northern League.
Sir Thomas Lipton Trophy
The Trophy was initiated by businessman and sporting enthusiast Sir Thomas Lipton, who wished to see a competition between the leading football clubs of Europe. The football associations of Italy, Germany and Switzerland duly complied, but the Football Association of England refused to nominate a club. West Auckland, a lowly amateur side of coalminers from the Northern League were entered into the competition that was to be held in Turin.
The club proceeded to beat Sportfreunde Stuttgart in the semi-finals 2–0. In the final, on 12 April 1909, West Auckland faced Swiss side FC Winterthur and beat them 2–0 as well to take the trophy. Two years later, West Auckland returned, and after beating FC Zürich 2–0, they ran out 6–1 winners in the final over future Italian giants Juventus. By the rules of competition, they were awarded the trophy to keep in perpetuity.
Upon their return home, the club was forced to pawn the trophy to the landlady of the local hotel because of financial problems. It remained with her family until 1960 when a village appeal raised money to return the cup to the club. The cup was then stolen in 1994 and despite the best efforts of local police and a £2,000 reward it was never found. An exact replica of the cup can now be found in a secure cabinet in the West Auckland Working Men's Club. The story of the club's first success was turned into a television movie in 1982 – The World Cup: A Captain's Tale, produced by Tyne Tees Television and starring Dennis Waterman.
The club won the Northern League in 1960 and 1961 as well as FA Amateur Cup runners-up. Having been founded in 1889, the Northern League is the oldest surviving league after The Football League. During the 1998–99 season the club reached reached the 1st Round proper of the F.A. Cup for the third time, (Barnsley 1959 & Stockport 1961) with an away tie against Yeovil Town. After a 2–2 draw at Yeovil and a 1–1 draw at West Auckland, a penalty shoot-out saw Yeovil through. The Club also finished a credible 5th in the League that season as they did also in 1999–00 and 2005–06.
Exciting news filtered in throughout the summer of 2009. Firstly, West Auckland were able to retain their First Division status due to Sunderland Nissan folding. The Club then received sensational news that, to celebrate their Centenary of winning the Sir Thomas Lipton Trophy, Juventus had agreed to a re-match in Italy with Juventus F.C under 20 winning 7–1. Shortly afterwards Hartlepool legend Brian Honour was appointed the new manager in the hot seat. West Auckland had thrilling FA Vase runs in 2011––12 and 2013–14 when they twice reached the final, held at Wembley Stadium. In 2012 they lost 2–0 against fellow Northern League side Dunston UTS and two years later, lost 1–0 to Sholing with a deflected goal separating the sides whilst Jonathan Gibson hit the post in stoppage time.