Shoreham Football Club | SNAP Sponsorship | Sports Sponsorship

Shoreham Football Club

Why Shoreham Football Club

Large digital following and extensive community networking opportunities
Participation in team sports improves self-esteem, mental discipline and social skills
Get involved in grassroots sport and remove economic barriers making sport affordable and accessible for all
Shoreham Football Club Default location
Middle Rd
Shoreham-by-Sea West Sussex BN43 6GA
United Kingdom
West Sussex GB

About us:

Shoreham Football Club

Hello and welcome to the official SNAP Sponsorship profile of Shoreham Football Club.

We're delighted to announce that we’ve now partnered with SNAP Sponsorship and we’re looking for sponsors who are excited about affiliating themselves with a large, family-friendly football club with a strong social media following and extensive network of players, members and supporters.

We strive to craft a partnership with our sponsors that meets their specific objectives, whether that be community gifting, social responsibility (CSR), direct sales or brand building.

We’ll work with you to develop a partnership which meets both your objectives and adds value to our members — supporting our club’s ongoing work in the community to remove barriers and make sport enjoyable, accessible and sustainable for all.

Whatever your motivation, find out more below. Thank you for visiting our profile.


Why Sponsor Us?

Large digital following and extensive community networking opportunities

Do you want to connect with an enhanced target audience? Shoreham Football Club has an extensive network of over 350 players and more than 2000 members — which is structured through players, parents, supporters and employees.

The club saw a terrific up take of match day crowds last year with a season record of over 260 and this season we broke that record with a 304 crowd. With Shoreham Football Club’s involvement in the community and its huge social media presence, its membership base is a great promotional tool and allows the club to communicate with over 8000 followers, and with match day crowds set to grow, Shoreham Football Club’s marketing platform is a real revenue generator for any local business.

The club has focused on reaching a larger audience with the recent launch of its own YouTube channel which will be providing videos of our mens, womens and youth teams home games and regular news. We’re proud to announce that we have one of the largest Twitter followings in county league football with more than 6.6k followers; 1,7k on Facebook; 1.3k on Instagram and already more than 350 followers our new YouTube channel.

We have an array of sponsorship opportunities which can be tailored to meet your objectives. Through sponsorship, our club will promote your company in a wide variety of ways, increasing your brand awareness, and therefore enriching the profile of your business. 

Participation in team sports improves self-esteem, mental discipline and social skills

Shoreham FC make training and development fun and we encourage our players to support each other and we celebrate achievements and success as a whole.

Although exercise and sport in general can have incredible effects on people’s mental health and wellbeing, research has shown that there are more impactful mental health benefits of team sports.

In addition to wellbeing and the physical benefits of team sports, there are also valuable life skills and lessons young people can learn including manners, respect and boundaries on and off the football pitch; practising persistence, meeting new friends and boosting confidence.

We’d love for you to get involved and see the positive impact football can have on our players.

Get involved in grassroots sport and remove economic barriers making sport affordable and accessible for all

Sponsorship of a grassroots sport delivers a much higher return on investment than traditional advertising. This is because sponsorship allows your business to become directly involved in activities that are highly valued by local consumers.

Consumers are known to form strong positive associations with sponsors who support the development of grassroots sport and contribute to the local community. With eight out of ten consumers preferring to believe in what a company does rather than what it says, it’s easy to see why many businesses are choosing to sponsor football clubs like ours as a way of maximising their marketing return.

By directly supporting us, you’re helping to remove economic barriers — making sport affordable, accessible and inclusive for all.

Contact us now to find out more and explore what Shoreham Football Club can offer you!


The Club

Shoreham Football Club is a football club based in Shoreham-by-Sea, West Sussex, England. The club is affiliated to the Sussex County Football Association. We are currently members of the Southern Combination Division One and their home ground is Middle Road. The club members are nicknamed "The Musselmen" after the town's ancient mussel picking tradition. The club's home kit is all royal blue with white trim, and the away kit is all red with white trim. Shoreham FC also has FA Charter Standard Community Club status.

Shoreham play their home games at The Middle Road stadium. Floodlights were first installed in 1981, funded in part from funds raised from a well-attended friendly match against top tier club Wimbledon FC, who also donated the original lights from their old Plough Lane stadium. In August 2022, new LED floodlights were installed, providing the club with the most advanced lighting system of any non-league ground in the county. The stadium has a capacity of 2000, including two covered seating areas and one covered standing area.

We’ve been working tirelessly behind the scenes rebuilding the infrastructure from the ground up. We have a dedicated Youth Chairman who is growing our youth section and introducing more girls’ teams and we have recently become an FA Certified Wildcats Centre.

The club now boasts 16 youth teams, our main men’s team, U23s and Womens team We now have over 350 players and over 600 club members. The aim of the club is to double this by the next season while offering community fun-based football for young boys and girls. Our youth teams play in the Sussex Sunday Youth League, The Arun and Chi League, Sussex County Women & Girls Football League with our U18s playing in the prestigious Isthmian League and the Sussex County along with our senior team playing in the Southern Combination Football League.

Our men’s team has been under new management this seasons. Michael Death a successful footballer himself has been in charge of this new revolution at the club. Michael and the club’s plans are to be back in the Isthmian league within 4 years from now. Death said “The club’s ambition to progress not only the youth side of things but the entire club is what a community club should be all about. The club’s direction greatly impressed me and I have no doubt that with the support from the local community and all the great volunteers at the club Shoreham Football Club will be one of the go-to clubs in Sussex. I am proud to be part of this club’s journey and I plan to be here for the foreseeable future to help the club grow”.

Shoreham Football Club has had a youth section since 2013 when we just had the one team. The aim of the club is to increase our youth teams so we can get more local children into sport. To help with this the club has invested £25000 which has allowed us to improve our facilities for our youth and we will have the best youth facilities in the area. You can watch all about our facilities improvement by going to our YouTube channel. James Thompson will be in charge of making this happen. James’s main aims are to make youth football fun, safe and accessible to everyone no matter of their abilities. As well as to make sure that the youth have a true pathway into football. Along with the club’s men’s team manager Michael Death and womens manager Harry Perkins, James believes that the club’s future is its talented youth and we want to see more of our youth players make it in to the senior teams. Last season the club saw 7 regular U18s players play in the men’s side, this is a first for the club and we hope to improve on this again this season.

Not only has the club donated around £8000 to local charities over the past 7 years, we also donate our old kits to Africa so our outreach to help people is not just local. Ben has already started one of our community projects by setting up a FREE Saturday Soccer School for 4 to 6-year-olds, of which we believe this is the first free soccer school in the area. James has many more community projects that will be revealed over the coming months. So please don’t forget to visit our website regularly to keep updated on these. With all that is happening at the club this season we believe there’s been no better time to build a partnership with Shoreham Football Club.

Are we England’s greenest non-league football club?

Shoreham Football Club is proud member of the UN Sports for Climate Action.

We are focusing on the main contributing areas to climate change: Energy, Transport and Food/Catering and these three factors account for the majority of everyone’s daily carbon footprint.

As a member of the UN Sports for Climate Action we are looking to bring the football clubs carbon footprint down as much as possible and to hopefully influence our supporters/community and fellow clubs to do the same.

Our main principles are:

• We will continue to try and reduce our own environmental impact as much as possible.

• When making any operational decisions we will take into account any ethical and sustainability concerns.

• We will not work with any organisation directly involved in: fossil fuels, animal testing, tobacco, fracking or anything we feel to be unethical or immoral.

• We seek to influence and educate supporters/community and fellow clubs to improve their carbon footprint.

As a part of our commitment to UN Sports for Climate Action our long-term plan is to publicly set reduction targets aligned with 1.5-degree in line with science.

As part of our commitment to climate change and ensuring our carbon footprint decreases our energy supply is totally green.

Shoreham FC Win BASIS Awards-
Congratulations Shoreham FC for winning the club strategy award at the British Association for Sustainable Sports (BASIS) awards. This is the first ever BASIS awards which is great for the club. The club was up against Premier League opposition, Norwich FC and Southampton FC.

Carbon Offsetting — Supporters of Carbon Neutral Britain

Our pledge:

As part of our promise to do our part for climate change. The areas outside our control e.g. our traveling supporter’s carbon footprint, we are offsetting 1.66 Tonnes of CO² every month. That is nearly 20 tonnes of CO² every year. Our goal is to double this on a quarterly basis.

Tree Planting

This includes planting 30 trees every month in sustainable projects around the world. Over a year, we will plant 360 trees – which is the equivalent to 1.5 acres of Amazon Reforestation. Our goal is to double this on a quarterly basis.


History of the Club

Shoreham FC was founded in 1892 and gained its first major honour in 1902, winning the Sussex Senior Cup, something that was repeated four years later. In 1920 Shoreham became founder members of the Sussex County League, only to resign seven years later after picking up just five points over the entire season and finishing bottom of the twelve club League.

In 1932 however, the club re-joined and ended the 1934/35 season as runners-up to Horsham. After a difficult period during the 1940s, Shoreham took the County League title for the first time in 1951/52, and retained it the following year. In 1960/61 Shoreham were relegated, but made an immediate return as Division Two champions the next season.

The Blues were relegated once more in 1966/67 to Division Two, where they spent six seasons before finishing as runners-up to Portfield in 1972/73. Unfortunately, they survived only a season before being relegated again. True to form, Shoreham bounced back: winning the Division Two title in 1976/77 and adding the Division One championship in 1977/78.

Over the past twenty years, Shoreham have continued to alternate between the top two divisions of the County League, with frequent relegation and promotion seasons at Middle Road.

The best seasons in recent years came in the mid-1990s, when they twice finished in the top four of Division One, and won the League Cup in 1996. Shoreham were promoted back to Division One as runners-up in 2001/02, following relegation two seasons earlier. However, a now familiar pattern followed as, after narrowly avoiding relegation in 2002/03, the club finished bottom in 2003/04 and returned to Division Two.

But in 2004/05 season Shoreham finish third in Division 2 to gain promotion at the first time of asking so for joint-managers Fred Proto and Jason Rutherford to gain promotion in their first season in charge is an extraordinary effort.

Given our previous history of moving back and forth between the divisions, everyone at the club were very pleased to consolidate in 2005/06. The season saw Middle Road continue to be favoured as a neutral venue for cup ties, and the Musselmen were to collect some silverware of their own: defeating Whitehawk 2-1 in the Final of the John O’Hara League Challenge Cup.

Today’s Shoreham Football Club was founded in 1892 playing competitive matches in the West Sussex Football League as from 1896, the Sussex Senior Challenge Cup competition that had been run since 1882 and the Royal Ulster Rifles Charity Cup (originally the Royal Irish Rifles Challenge Cup) a competition that was begun in 1897.

SCFL Premier League Champions 2016-2017 and were promoted to the Bostik South League. Only to be relegated the same season back to the SCFL Premier and again to the SCFL division One.



With numbers rising, we have ambitious plans to continue to develop our infrastructure, teams, membership and social media platforms.

Naturally, we want to support our sponsors and build them in to our club on a strategic level — allowing all of our partners to benefit from our ever-improving facilities, expanding audience and our community involvement.

Club exposure:

Media reach - total annual impressions: ( 1,293,600 )
Internet / website
YouTube views


Club Type: 
11 a side
Club Colours: 
Royal Blue
Number of Pitches: 
3 - 5
Membership size: 
500 - 1,000
Average weekly attendance: 
500 - 1000


Number of Players: 
100 - 500
Senior (2)
Youth (15)
Senior (1)
Youth (1)
Age Band: 
All Working Age Adults
Under 18
5 - 11
12 - 18
55 – 64
Social demographics: 
A - Upper middle class
B - Middle class
C1 - Lower middle class
C2 - Skilled working class
D - Working class
E - Those at lowest level of subsistence


Car Park
Catering Facilities - External
Catering Facilities - Internal
Changing Rooms - Female
Changing Rooms - Male
Changing Rooms - Officials
Connectivity (wifi)
Disabled access
Events Liaison
Gated Entrance
In-house Sponsorship / Commercial Team
Own Ground - Freehold
Own Ground - Leasehold
Physio Room
Pitch Side Hoarding
Players Room
Tea / Dining Room
Venue Hire