England Cricket Association for the Deaf | SNAP Sponsorship | Sports Sponsorship

England Cricket Association for the Deaf

Why England Cricket Association for the Deaf

National Charity supporting cricketers who are Deaf and Hard of Hearing to enjoy the same opportunities in Cricket as hearing counterparts.
Unique focus on promoting cricket from grassroots to international levels in both Deaf only, Pan Disability and integration into mainstream cricket.
Funding is focussed on developing a full programme of activities nationally including support through communication and awareness, providing training and matches through development and partnership work with agencies like the ECB.
England Cricket Association for the Deaf Default location
National Deaf Cricket Centre, 12 Weoley Park Road
Birmingham West Midlands B29 6QU
United Kingdom
West Midlands GB

About us:


England Cricket Association for the Deaf (ECAD) seeks sponsorship to be able to deliver a range of cricket opportunities for deaf children and adults through a range of programmes. These include working with deaf children via schools and cricket clubs, supporting local opportunities and supporting those deaf players  to develop their cricket abilities through dedicated coaching within our ECAD Academy programme and dedicated support through pan-disability and deaf international squads.


Deafness – A socially isolating disability

“Hearing loss can affect every aspect of your life, especially the things that are most important to you such as relationships with family, friends or work colleagues. It is no wonder that people who suffer from hearing loss often say they feel isolated from the world going on around them.”

Deaf people need to be able to communicate effectively, access information and influence the world around them by any appropriate method whether through sign language, oral communication or a combination of approaches.

ECAD is aware that the sense of isolation associated with hearing loss can have an adverse impact on the mental health of a deaf person. ECAD looks to offer opportunites for deaf people to come together within cricket context; engaging in the physical activity, social, coaching and officiating aspects of cricket


The challenges deaf people face playing cricket

Creating a positive environment for Deaf people to play cricket is not about physical adaptations to the game but addressing the fact that Deaf people face a range of communication challenges faced on and off the pitch. This often leads to Deaf people feeling isolated and excluded missing out on the opportunity to participate, develop and grow through cricket.

Communication is the biggest barrier that has impact on Deaf people when playing sport and within cricket this means that many Deaf cricketers are often missing out on the opportunity to interact positively with coaches and players, which means that they are unable to develop and progress in the sport without significant challenges. 


What difference can ECAD make?

ECAD was established in 2002 and become a fully fledged charity in 2019 with a mission to promote cricket for deaf people in England and the UK.

Our wider aims are to be the central point for all stakeholders in deaf cricket and to encourage participation and enjoyment of the game of cricket from the playground to the international arena.

We have a close relationship with the ECB who are responsible for the elite deaf player pathway and we are responsible for creating more participation opportunities for deaf players with our cricket partners including clubs, county cricket boards and schools.


Vision and Objectives

ECAD's charitable objectives are the promotion of community participation in healthy recreation in particular by the provision of facilities for the playing and the development of Deaf Cricket for the benefit of persons who have need of such facilities due to a hearing disability.

The ECAD's Code of Conduct states “All members should treat everyone equally and not discriminate on the grounds of age, gender, disability, race, ethnic origin, nationality, colour, parental or marital status, religious belief, class or social background, sexual preference, political belief, ability, nature of hearing loss and form of communication”.


Club exposure:

Media reach - total annual impressions: ( 149,632 )
Internet / website


National (UK)
Membership size: 
50 - 100


Number of Players: 
100 - 500
Senior (6)
Age Band: 
All Working Age Adults
Under 18
Social demographics: 
A - Upper middle class
B - Middle class
C1 - Lower middle class
C2 - Skilled working class
D - Working class
E - Those at lowest level of subsistence


In-house Sponsorship / Commercial Team