Why Biggleswade Town Cricket Club
Biggleswade Town Cricket Club
Hello and welcome to the official SNAP Sponsorship profile of Biggleswade Town Cricket Club.
We're delighted to announce that we’ve now partnered with SNAP Sponsorship and we’re looking for sponsors who are excited about affiliating themselves with a friendly, growing, well-supported, grassroots cricket club.
We strive to craft a partnership with our sponsors that meets their specific objectives, whether that be community gifting, social responsibility (CSR), direct sales or brand building.
We’ll work with you to develop a partnership which meets both your objectives and adds value to our members — supporting our club’s ongoing work in the community to remove barriers and make sport enjoyable, accessible and sustainable for all.
Whatever your motivation, find out more below. Thank you for visiting our profile.
Why Sponsor Us?
Increased brand awareness and engage with our community
Biggleswade Town Cricket Club has a strong following both in our physical community — who attend matches and events to support us and online, on our digital platforms. With over 600 followers on each social media platform and numerous visitors to our website, we can provide a committed and diverse audience for you to network and engage with.
Biggleswade Town Cricket Club has an array of sponsorship opportunities which can be tailored to meet your objectives. Through sponsorship, our club will promote your company in a wide variety of ways enriching the profile of your business in our community.
Be a part of Biggleswade's journey as we continue to grow as a club
Last season Biggleswade celebrated one of its most successful seasons in its history (the exact details can be found below!). This has meant that we are now playing the highest level cricket we have played through our Saturday 1st XI, whilst the Sunday 1st XI will be playing in the Beds Sunday Premier League (the pinnacle of the largest cricket league in England). This success has meant that we have seen the club consistently grow its membership base to the extent that we will now field a 3rd XI on Saturdays with plans to do the same on Sundays next season.
Support the development of grassroots cricket in Biggleswade
Many of our adult players have come through the ranks of the youth academy at Biggleswade, and this is something that we are very proud of and will always seek to continue the tradition of. This is only one part of grassroots cricket at BTCC however. With our growing membership we are seeing more cricket activity in Biggleswade than we have seen for a long time and with that comes investment in our facilities. We recently opened our state of the art 2 lane net facility, and we have big plans for other elements of the ground. All of this will have huge benefits for grassroots cricket and provide exciting opportunities for sponsors.
Sponsorship of a grassroots sport delivers a much higher return on investment than traditional advertising. This is because sponsorship allows your business to become directly involved in activities that are highly valued by local consumers.
Consumers are known to form strong positive associations with sponsors who support the development of grassroots sport and contribute to the local community. With eight out of ten consumers preferring to believe in what a company does rather than what it says, it’s easy to see why many businesses are choosing to sponsor clubs like ours as a way of maximising their marketing return.
Contact us now to find out more and explore what Biggleswade Town Cricket Club can offer you!
The Club Today
BTCC are a well-governed, ambitious, CASC and Clubmark Registered club, who have been part of the local community for more than 100 years. We are bucking local and national trends as we continue to thrive, building momentum both on and off the field.
We put out two senior sides on both a Saturday and Sunday, with our Saturday 1st team recently achieving promotion from Hunts Division 1 to Whiting (Hunts and Cambs) Division 3 – a very high standard of cricket. Our Sunday 1st team have narrowly missed out on promotion to the Beds Premier Division, coming 3rd for the past two years. As a longstanding institution of our rapidly growing town, it is vital that we ride this wave and continue to grow as a club to meet the demands of our community.
Biggleswade's population of 20,985 has grown by 30% since 2001 (25% since the last improvements to our training facility in 2008). As the town grows it also diversifies, attracting a wider range of people from a wider range of backgrounds, communities and ethnicities. We have already made significant improvements to the diversity of our membership.
Our playing membership consists predominantly of young local players who have made their way through the junior setup at BTCC - a progression route that shows no signs of slowing down, with a team of young qualified coaches driving a growing and diversifying junior cohort. This is evidenced by our junior membership doubling in size since 2015 (approx. 80 across 3 age groups and a summer cricket camp in 2019) and our demographic statistics which show 10% of these as being from minority ethnic groups, and 5% identifying as female.
Based on the on-field successes detailed previously, we also regularly attract new players moving into the area, as well as high quality players from other local clubs. Of course, with this increased base level recruitment comes the wider, longer-term recruitment of children, families and friends. This is evidenced by our overall membership of 71 (a 20% increase since 2015).
We are an ambitious club with a modernisation programme in place and have recently installed a state-of-the-art two lane, 33m fully enclosed training facility.
The 2022 season
This season has been one of the most successful seasons in Biggleswade Town Cricket Club’s recent history with 3/4 of our weekend teams being promoted (2 as champions), our midweek team reaching a cup semi-final in its debut season for that competition, our indoor team both becoming league champions and now representing Bedfordshire in the national indoor competition, and youth players coming through the ranks. All of this comes off the back of the construction of our state-of-the-art, two lane, outdoor net facility, and our artificial wicket on the outfield. We still endeavour to develop and improve our current facilities for future generations of players to benefit from. The dedication and regular training have been crucial to this but the hard work of the committee has also been just important too.
The club is very proud of all of its successes this season and is very much looking forward to what the future holds in store for BTCC. As well as this BTCC has a friendly and active social element and tried to support local establishments in this pursuit. The club is always seeking to welcome new players of all abilities as well as increasing the size of the youth system. We are exploring the possibilities of creating new teams to accommodate a growing player base as well as looking to invite overseas players to join us in our journey.
The list of successes from the 2022 season is as follows:
Sunday 1st XI – Champions of Bedfordshire Country Cricket League Division One. The team has returned to the Premier division (the highest rated Sunday league in the country), as a result, for the first time in 10 years and is very much looking forward to this. Captain: Joe Randall. Vice Captain: Gabe Manthorp. 2 centuries: Jimmy Hart x2. 2 5-wicket hauls: Ross Fensome x2
Sunday 2nd XI – Maintained status in the Bedfordshire Country Cricket League Division Five. This season saw the introduction of several youth team players and reflects the forward direction that the club is going in. Captain: Martin Davey. Vice-Captain: Ben Gauge. 1 Century (Seth Robinson)
Saturday 1St XI – Promoted to the Whiting and Partners Second Division. This is the highest that a BTCC team has ever reached in the ECB pyramid (2 steps away from the East Anglian Premier League) and the team is very excited by this prospect. The team would actually have been crowned league champions if not for an unprecedented and unfortunate administration error. Captain: Ross Fensome. Vice-Captain: Gabe Manthorp. 4 centuries (Sam Oakins, Jimmy Hart x2 in a row, Conor Robson). 2 5-Wicket Hauls (Tom Boyd and Hamad Arshad)
Saturday 2nd XI – league champions of the Huntingdonshire Country Cricket League Fourth Division after a tense final day, which also saw local rivals Ickwell leapfrog themselves to promotion as well. This young team continues to greatly support the 1st XI and many of the players came through the club’s youth system. Captain: Aiden Wright. Vice Captains: Toby Charter and Kevin Wright. 1 century (Kevin Wright). 1 5-Wicket Haul (Olly Charter).
Midweek XI – entered the Bedford Midweek Cricket league for the first time this season and managed to maintain its place in Division 1 as well as reach the semi-final of the Winston Jermy cup too. Captain: Gabe Manthorp. Vice Captain: George Boyd.
Indoor XI – Crowned champions of the Bedfordshire Indoor Cricket League and reached the regional finals of the ECB National Indoor competition. Off the back of this success we have entered a second indoor XI. Captain: Ross Fensome.
Our ambition as a club is to grow, improve our facilities and progress up the league ladder. We also aim to create a club and structure not just for us but also for our future stars in years to come.
Naturally, we want to support our sponsors and build them in to our club on a strategic level — allowing all of our partners to benefit from our expanding audience, community involvement and overall success.