The Betfred Super League has announced a new partnership with Papa John’s.
The move will see the pizza company featured across the league’s digital channels and in match highlights, and will also include prominent perimeter advertising.
As part of the deal, Papa John’s will also provide post-match food for players at Super League games played behind closed doors.
“It’s great to be partnering with Papa John’s during the behind closed doors period, and it’s important to be able to provide our players with the chance to refuel after a tough game,” said Rhodri Jones, Chief Commercial Officer, Betfred Super League.
“As we have seen since the restart, Betfred Super League games are getting faster and harder and I know the players are grateful when they see so many pizzas to choose from after a tough 80 minutes.”
Papa John’s Marketing Director Giles Codd added: “We are delighted to be partnering with the Betfred Super League this season.
“Ensuring the players and officials are fed safely post-match is paramount and our teams are well-drilled in safely delivering fresh, hot and tasty pizza after successfully adapting to the situation we find ourselves in during this global pandemic.
“We wish all the players and everyone at the Super League the best for the season and we can't wait until venues can be reopened to let the fans back in to watch top-flight rugby league.”
The Betfred Super League restarted on 2nd August after being suspended in March due to the coronavirus lockdown.
Original Article - https://www.sportindustry.biz/news/betfred-super-league-delivers-new-deal-papa-johns
